M&A Deal Summary

Advanced Health Media Acquires Advogent Group

On February 3, 2010, Advanced Health Media acquired marketing company Advogent Group from Platinum Equity

Acquisition Highlights
  • This is Advanced Health Media’s 1st transaction in the Marketing sector.
  • This is Advanced Health Media’s 4th transaction in the United States.
  • This is Advanced Health Media’s 2nd transaction in New Jersey.

M&A Deal Summary
Date 2010-02-03
Target Advogent Group
Sector Marketing
Buyer(s) Advanced Health Media
Sellers(s) Platinum Equity
Deal Type Add-on Acquisition

Target

Advogent Group

Piscataway, New Jersey, United States
Advogent delivers promotional and strategic communications, certified education and event data management services, and contract sales services to some of the world's largest pharmaceutical and biotechnology companies. It has more than 700 employees and offices in California, Illinois, New Jersey, Ohio and Virginia.

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Buyer(S) 1

Buyer

Advanced Health Media

Bridgewater, New Jersey, United States
Category Company
Founded 1999
Sector Information Technology
DESCRIPTION

Advanced Health Media LLC is a provider of meeting logistics, commercial compliance management solutions, and sales force productivity tools for the pharmaceutical industry. Advanced Health Media was founded in 1999 and is based in Bridgewater, New Jersey.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 5 of 5
State (New Jersey) 2 of 2
Country (United States) 4 of 4
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-26 Embryon

Somerville, New Jersey, United States

Embryon, Inc. is a provider of multi media marketing services for medial products.

Buy -

Seller(S) 1

SELLER

Platinum Equity

Beverly Hills, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 48.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Platinum Equity's headquarters in Beverly Hills, California.
Platinum Equity's headquarters in Beverly Hills, California.

Platinum Equity is a private equity firm focused on acquiring divestitures of larger public companies primarily in North America and Europe. Historically, Platinum targeted technology/software related businesses, however, the firm has since branched out beyond tech and will consider acquisitions in a broad range of industries including chemicals, communications, logistics, healthcare, automotive, industrial products, and business services. Platinum Equity was formed in 1995 by Tom Gores and is based in Beverly Hills, California.

DEAL STATS #
Overall 11 of 78
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 7 of 39
State (New Jersey) 1 of 2
Country (United States) 8 of 65
Year (2010) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-02 Broadleaf Logistics

Vancouver, British Columbia, Canada

Broadleaf distributes a wide range of building materials, including engineered wood products, oriented strand board, panels, framing lumber, and specialty products to the Canadian residential construction market.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-03-10 Oao Technology Solutions

Greenbelt, Maryland, United States

Oao Technology Solutions, Inc. is a information technology ('IT') outsourcer to classified government customers and is a global provider of IT outsourcing services including applications management, data center operations and professional staffing services for commercial and government customers.

Sell -
Mergr

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