M&A Deal Summary

Advance Publications Acquires POP Agency

On January 16, 2013, Advance Publications acquired marketing company POP Agency

Acquisition Highlights
  • This is Advance Publications’ 1st transaction in the Marketing sector.
  • This is Advance Publications’ 3rd transaction in the United States.
  • This is Advance Publications’ 1st transaction in Washington.

M&A Deal Summary
Date 2013-01-16
Target POP Agency
Sector Marketing
Buyer(s) Advance Publications
Deal Type Add-on Acquisition
Advisor(s) Madison Alley Global Ventures (Financial)

Target

POP Agency

Seattle, Washington, United States
POP is a digital marketing agency that crafts interactive experiences for the web, mobile devices and emerging digital platforms. POP works with Fortune 1000 brands, including Target, Toyota, Microsoft and Nike.

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Buyer(S) 1

Buyer

Advance Publications

New York, New York, United States
Category Company
Founded 1922
Sector Publishing
DESCRIPTION

Advance is a diversified, family-owned company that operates and invests in a broad range of media, communications and technology businesses globally. Advance Publications directly or through subsidiaries, owns Condé Nast Publications, American City Business Journals, the Golf Digest Companies, and newspapers in more than twenty-five American cities. Advance Publications' subsidiaries also have extensive interests in cable television, as well as in Internet sites which are related to its print publications. Advance was established in 1922 and is based in New York City.

DEAL STATS #
Overall 3 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 5
State (Washington) 1 of 1
Country (United States) 3 of 6
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-08-25 Fairchild Media

United States

Fairchild Media consists of a variety of fashion and other magazine titles. Titles include Jane, upscale fashion magazine W and 11 trade publications including Women's Wear Daily and Supermarket News.

Buy $650M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-19 Fairchild Media

United States

Fairchild Media consists of a variety of fashion and other magazine titles. Titles include Jane, upscale fashion magazine W and 11 trade publications including Women's Wear Daily and Supermarket News.

Sell -
Mergr

Product

Company

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