M&A Deal Summary

AdSwerve Acquires MiaProva

On January 30, 2024, AdSwerve acquired internet software and services company MiaProva

Acquisition Highlights
  • This is AdSwerve’s 2nd transaction in the Internet Software and Services sector.
  • This is AdSwerve’s 3rd transaction in the United States.
  • This is AdSwerve’s 1st transaction in Georgia.

M&A Deal Summary
Date 2024-01-30
Target MiaProva
Sector Internet Software and Services
Buyer(s) AdSwerve
Deal Type Add-on Acquisition

Target

MiaProva

Atlanta, Georgia, United States
MiaProva provides marketing technology and a trusted Adobe Solution Partner specializing in Adobe Target and Adobe Analytics. MiaProva is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

AdSwerve

Denver, Colorado, United States
Category Company
Founded 2009
Sector Digital Media
DESCRIPTION

AdSwerve is a technology solutions provider for online advertisers and marketers. As a Google Marketing Platform partner, AdSwerve provides implementation, technical training, support and strategic consulting for Google’s advertising technology products to companies and agencies marketing online. AdSwerve was founded in 2009 and is based in Denver, Colorado.

DEAL STATS #
Overall 4 of 4
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 4 of 4
State (Georgia) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-02 Metric Partners

Payson, Utah, United States

Metric Partners provides digital analytics, marketing & training services to work directly with technical & marketing teams to create success in building scalable, technical solutions. Metric Partners was formed in 2017 and is based in Payson, Utah.

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