M&A Deal Summary

AdSwerve Acquires Metric Partners

On September 2, 2022, AdSwerve acquired marketing company Metric Partners

Acquisition Highlights
  • This is AdSwerve’s 1st transaction in the Marketing sector.
  • This is AdSwerve’s 2nd transaction in the United States.
  • This is AdSwerve’s 1st transaction in Utah.

M&A Deal Summary
Date 2022-09-02
Target Metric Partners
Sector Marketing
Buyer(s) AdSwerve
Deal Type Add-on Acquisition

Target

Metric Partners

Payson, Utah, United States
Metric Partners provides digital analytics, marketing & training services to work directly with technical & marketing teams to create success in building scalable, technical solutions. Metric Partners was formed in 2017 and is based in Payson, Utah.

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Buyer(S) 1

Buyer

AdSwerve

Denver, Colorado, United States
Category Company
Founded 2009
Sector Digital Media
DESCRIPTION

AdSwerve is a technology solutions provider for online advertisers and marketers. As a Google Marketing Platform partner, AdSwerve provides implementation, technical training, support and strategic consulting for Google’s advertising technology products to companies and agencies marketing online. AdSwerve was founded in 2009 and is based in Denver, Colorado.

DEAL STATS #
Overall 3 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (Utah) 1 of 1
Country (United States) 2 of 3
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Liquidbox

Centurion, South Africa

Liquidbox is a web development company specializing in e-commerce and online shopping solutions. Liquidbox was founded in 2012 and is based in Centurion, South Africa.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-30 MiaProva

Atlanta, Georgia, United States

MiaProva provides marketing technology and a trusted Adobe Solution Partner specializing in Adobe Target and Adobe Analytics. MiaProva is based in Atlanta, Georgia.

Buy -
Mergr

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