M&A Deal Summary

AdSupply Acquires LION Digital Media

On May 10, 2017, AdSupply acquired digital media company LION Digital Media

Acquisition Highlights
  • This is AdSupply’s 2nd transaction in the Digital Media sector.
  • This is AdSupply’s 2nd transaction in the United States.
  • This is AdSupply’s 1st transaction in Washington.

M&A Deal Summary
Date 2017-05-10
Target LION Digital Media
Sector Digital Media
Buyer(s) AdSupply
Deal Type Add-on Acquisition

Target

LION Digital Media

Mountlake Terrace, Washington, United States
LION Digital Media is a provider of premium local digital advertising solutions. LION Digital Media has championed the cause of digital advertising for local news and information sites and mobile platforms, and this work, along with a fellowship with the Reynolds Journalism Institute at the University of Missouri, culminated in the creation of LIONshare®. LION Digital Media is based in Mountlake Terrace, Washington.

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Buyer(S) 1

Buyer

AdSupply

Culver City, California, United States
Category Company
Founded 2012
Sector Digital Media
DESCRIPTION

AdSupply, Inc. provides a private digital advertising marketplace for brands and agencies to buy high engagement advertising across quality sites and apps, both online and on mobile. Founded in 2012, the company offers unique ad inventory not available in exchanges or other networks. AdSupply works with proprietary technology for off page, display and video advertising.

DEAL STATS #
Overall 3 of 3
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Washington) 1 of 1
Country (United States) 2 of 2
Year (2017) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-08 One Central Point

London, United Kingdom

One Central Point is an international media specialist and sales house, acting as an advertiser’s hub for international digital media. OCP provides agencies and advertisers with unrivaled access to the world’s best local publishers supporting the planning, organization and executing of digital advertising campaigns, no matter how many countries are required.

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