M&A Deal Summary

AdSupply Acquires Adaptive Media

On February 1, 2016, AdSupply acquired digital media company Adaptive Media for 35M USD

Acquisition Highlights
  • This is AdSupply’s 1st transaction in the Digital Media sector.
  • This is AdSupply’s largest (disclosed) transaction.
  • This is AdSupply’s 1st transaction in the United States.
  • This is AdSupply’s 1st transaction in California.

M&A Deal Summary
Date 2016-02-01
Target Adaptive Media
Sector Digital Media
Buyer(s) AdSupply
Deal Type Add-on Acquisition
Deal Value 35M USD

Target

Adaptive Media

Mission Viejo, California, United States
Adaptive Media, Inc. is a provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The Company’s comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world.

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Buyer(S) 1

Buyer

AdSupply

Culver City, California, United States
Category Company
Founded 2012
Sector Digital Media
DESCRIPTION

AdSupply, Inc. provides a private digital advertising marketplace for brands and agencies to buy high engagement advertising across quality sites and apps, both online and on mobile. Founded in 2012, the company offers unique ad inventory not available in exchanges or other networks. AdSupply works with proprietary technology for off page, display and video advertising.

DEAL STATS #
Overall 1 of 3
Sector (Digital Media) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (California) 1 of 1
Country (United States) 1 of 2
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-08 One Central Point

London, United Kingdom

One Central Point is an international media specialist and sales house, acting as an advertiser’s hub for international digital media. OCP provides agencies and advertisers with unrivaled access to the world’s best local publishers supporting the planning, organization and executing of digital advertising campaigns, no matter how many countries are required.

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