M&A Deal Summary

Adobe Acquires TubeMogul

On November 10, 2016, Adobe acquired software company TubeMogul for 540M USD

Acquisition Highlights
  • This is Adobe’s 27th transaction in the Software sector.
  • This is Adobe’s 9th largest (disclosed) transaction.
  • This is Adobe’s 34th transaction in the United States.
  • This is Adobe’s 18th transaction in California.

M&A Deal Summary
Date 2016-11-10
Target TubeMogul
Sector Software
Buyer(s) Adobe
Deal Type Add-on Acquisition
Deal Value 540M USD

Target

TubeMogul

Emeryville, California, United States
TubeMogul is a provider of enterprise software services to help clients monitor and manage their global video ad spend.

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Buyer(S) 1

Buyer

Adobe

San Jose, California, United States
Category Company
Founded 1982
Sector Software
Employees29,945
Revenue 19.4B USD (2023)
DESCRIPTION
Adobe's corporate headquarters in San Jose, California.
Adobe's corporate headquarters in San Jose, California.

Adobe is a diversified software company that offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with content and experiences across multiple operating systems, devices, and media. Adobe was incorporated in 1982 and is based in San Jose, California.

DEAL STATS #
Overall 43 of 52
Sector (Software) 27 of 31
Type (Add-on Acquisition) 41 of 49
State (California) 18 of 20
Country (United States) 34 of 40
Year (2016) 2 of 2
Size (of disclosed) 9 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-03 Livefyre

San Francisco, California, United States

Livefyre is a developer of a real-time social adverting platform for brands and publishers instant access to billions of pieces of user generated content that can be streamed in real-time right to their sites, ads, emails, TV, digital billboards, and apps.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-21 Mettle - SkyBox Technology

Montreal, Quebec, Canada

Mettle - SkyBox Technology is a developer of plugins.

Buy -
Mergr

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