M&A Deal Summary

Adobe Acquires Neolane

On July 23, 2013, Adobe acquired software company Neolane from Battery Ventures and XAnge for 600M USD

Acquisition Highlights
  • This is Adobe’s 25th transaction in the Software sector.
  • This is Adobe’s 8th largest (disclosed) transaction.
  • This is Adobe’s 28th transaction in the United States.
  • This is Adobe’s 3rd transaction in Massachusetts.

M&A Deal Summary
Date 2013-07-23
Target Neolane
Sector Software
Buyer(s) Adobe
Sellers(s) Battery Ventures
XAnge
Deal Type Add-on Acquisition
Deal Value 600M USD

Target

Neolane

Newton, Massachusetts, United States
Neolane, Inc. build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency.

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Buyer(S) 1

Buyer

Adobe

San Jose, California, United States
Category Company
Founded 1982
Sector Software
Employees29,945
Revenue 19.4B USD (2023)
DESCRIPTION
Adobe's corporate headquarters in San Jose, California.
Adobe's corporate headquarters in San Jose, California.

Adobe is a diversified software company that offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with content and experiences across multiple operating systems, devices, and media. Adobe was incorporated in 1982 and is based in San Jose, California.

DEAL STATS #
Overall 37 of 52
Sector (Software) 25 of 31
Type (Add-on Acquisition) 36 of 49
State (Massachusetts) 3 of 3
Country (United States) 28 of 40
Year (2013) 3 of 3
Size (of disclosed) 8 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-28 Ideacodes

San Francisco, California, United States

Ideacodes, is a creative consultancy based in San Francisco that specializes in the design and user experience of smart applications, digital products and networked communities.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-22 Aviary

New York, New York, United States

Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.

Buy -

Seller(S) 2

SELLER

Battery Ventures

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 13.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Battery Ventures is a private investment firm focused on opportunities in the technology and related-sectors. Battery will invest at all company stages, from seed and early-stage capital situations to leveraged buyouts, PIPEs, spin outs, rollups and take-privates of established companies. Battery's private equity group focuses on investments in companies with revenue of $5 to $200 million and EBITDA up to $25 million. Battery can commit up to $100 million in equity per transaction. Specific areas of interest include software; IT services and outsourcing; communications components, systems, and services; and financial services and tech-enabled businesses. Battery will consider investments throughout North America, Europe, and Asia. Battery Ventures was formed in 1983 and is headquartered in Menlo Park, California.

DEAL STATS #
Overall 20 of 64
Sector (Software) 8 of 21
Type (Add-on Acquisition) 5 of 34
State (Massachusetts) 3 of 5
Country (United States) 19 of 51
Year (2013) 2 of 3
Size (of disclosed) 6 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-17 Trust International Hotel Reservation Services

Frankfurt, Germany

Trust International Hotel Reservation Services GmbH is a provider of reservation technology and distribution systems for hotel companies worldwide.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-28 Scodix

Rosh Haayin, Israel

Scodix is a provider of post-print digital enhancement presses for commercial and industrial printing markets. Compared to incumbent traditional systems, the Scodix solution consumes less energy, boasts a smaller physical footprint and allows operators to print runs of any size on-demand (including web-to-print), eliminating costly and wasteful excess production and toxic chemicals. Scodix was founded in 2007 and is based in Rosh Haayin, Israel.

Buy -
SELLER

XAnge

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 2004
PE ASSETS 450M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

XAnge is an early stage investor in Western European startups focused on enterprise data, financial technology, digital media, and tech-enabled services. XAnge was estbablished in 2004 and is headquartered in Munich, Germany.

DEAL STATS #
Overall 16 of 42
Sector (Software) 6 of 9
Type (Add-on Acquisition) 11 of 26
State (Massachusetts) 1 of 1
Country (United States) 2 of 3
Year (2013) 4 of 6
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-08 jobvalley

Cologne, Germany

jobvalley is a temporary work agency for students. jobvalley was formed in 2008 and is based in Cologne, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-10 KXEN

San Francisco, California, United States

KXEN specializes in automating many aspects of prediction so that line-of-business users can make forward-looking decisions directly.

Sell -
Mergr

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