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M&A Deal Summary

Adnuntius AS Acquires Emediate ApS

On December 14, 2017, Adnuntius AS acquired digital media company Emediate ApS from Cxense ASA

Acquisition Highlights
  • This is Adnuntius AS’s 1st transaction in the Digital Media sector.
  • This is Adnuntius AS’s 1st transaction in Denmark.

M&A Deal Summary
Date 2017-12-14
Target Emediate ApS
Sector Digital Media
Buyer(s) Adnuntius AS
Sellers(s) Cxense ASA
Deal Type Divestiture

Target

Emediate ApS

Copenhagen, Denmark
Emediate is a provider of ad serving technology in the Nordic region. Web publishers, agencies and advertisers use Emediate’s ad serving solutions to handle online advertising delivery and management for both display, mobile and video ads.

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Buyer(S) 1

Buyer

Adnuntius AS

Oslo, Norway
Category Company
Founded 2016
Sector Digital Media
DESCRIPTION

Adnuntius AS is a Norwegian-based software company providing publishers and marketers with a next generation advertising and marketing platform. In a rapidly changing marketplace where programmatic advertising, new data privacy legislation and demand for faster advertising creates demand for better solutions, Adnuntius provides a holistic solution for data management, programmatic buying and selling, and effective ad serving to clients internationally.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Denmark M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

Cxense ASA

Oslo, Norway
Category Company
Founded 2010
Sector Software
DESCRIPTION

Cxense, a leader in big data analytics, personalized content, and targeted advertising.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Denmark M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-15 Emediate ApS

Copenhagen, Denmark

Emediate is a provider of ad serving technology in the Nordic region. Web publishers, agencies and advertisers use Emediate’s ad serving solutions to handle online advertising delivery and management for both display, mobile and video ads.

Buy $10M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-18 Enreach Solutions OY

Helsinki, Finland

Enreach Solutions OY is a data management platform. Enreach offers semantic online data services for publishers to target their selected audience. Enreach Solutions OY is based in Helsinki, Finland.

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