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  6. Adknowledge Acquires TriVu Media

M&A Deal Summary

Adknowledge Acquires TriVu Media

On July 1, 2014, Adknowledge acquired media company TriVu Media

Acquisition Highlights
  • This is Adknowledge’s 2nd transaction in the Media sector.
  • This is Adknowledge’s 6th transaction in the United States.
  • This is Adknowledge’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2014-07-01
Target TriVu Media
Sector Media
Buyer(s) Adknowledge
Deal Type Add-on Acquisition

Target

TriVu Media

Longmeadow, Massachusetts, United States
TriVu Media brings the simplicity, transparency and reach of TV ad buying to digital video.

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Buyer(S) 1

Buyer

Adknowledge

Kansas City, Missouri, United States
Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Adknowledge was founded in 2004 and is based in Kansas City, Missouri.

DEAL STATS #
Overall 8 of 8
Sector: Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 8 of 8
State: Massachusetts M&A 1 of 1
Country: United States M&A 6 of 6
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-10 Giant Media

Venice, California, United States

Giant Media LLC is a video distribution company working with top agencies and brands to generate measureable viewer interest and engagement through its extensive targeting capabilities.

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