M&A Deal Summary

Adknowledge Acquires AdParlor

On November 1, 2011, Adknowledge acquired internet software and services company AdParlor

Acquisition Highlights
  • This is Adknowledge’s 4th transaction in the Internet Software and Services sector.
  • This is Adknowledge’s 2nd transaction in Canada.
  • This is Adknowledge’s 1st transaction in Ontario.

M&A Deal Summary
Date 2011-11-01
Target AdParlor
Sector Internet Software and Services
Buyer(s) Adknowledge
Deal Type Add-on Acquisition

Target

AdParlor

Toronto, Ontario, Canada
AdParlor, Inc. is an advertising technology and solutions that enable brand and direct response marketers to plan, execute and optimize their social advertising more effectively.

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Buyer(S) 1

Buyer

Adknowledge

Kansas City, Missouri, United States
Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Adknowledge was founded in 2004 and is based in Kansas City, Missouri.

DEAL STATS #
Overall 5 of 8
Sector (Internet Software and Services) 4 of 5
Type (Add-on Acquisition) 5 of 8
State (Ontario) 1 of 1
Country (Canada) 2 of 2
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-01 Hydra Group

Beverly Hills, California, United States

Hydra is a CPA network for many of the largest and best-known consumer product and services companies. The company distributes customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its exclusive network of high volume, high quality publishing partners.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-16 Adknowledge - Super Rewards

San Francisco, California, United States

Adknowledge - Super Rewards is a virtual currency monetization platform for online games and social network applications.

Sell -
Mergr

Product

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