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  5. Adjust Acquires Unbotify

M&A Deal Summary

Adjust Acquires Unbotify

On January 22, 2019, Adjust acquired internet software and services company Unbotify

Acquisition Highlights
  • This is Adjust’s 2nd transaction in the Internet Software and Services sector.
  • This is Adjust’s 1st transaction in Israel.

M&A Deal Summary
Date 2019-01-22
Target Unbotify
Sector Internet Software and Services
Buyer(s) Adjust
Deal Type Add-on Acquisition

Target

Unbotify

Tel Aviv, Israel
Unbotify is a provider of advanced machine learning to analyze behavioral biometric data. Sensor input such as mouse interactions, keystroke timings, touch events and device orientation are collected to detect anomalies in real time. Unbotify was founded in 2015 and is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Adjust

Berlin, Germany
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Adjust GmbH is a mobile app measurement and marketing company. Adjust offers high-quality data analytics solutions, measurement and fraud prevention to mobile application merchants around the world, so they can make faster and smarter marketing decisions. Adjust was founded in 2012 and is based in Berlin, Germany.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Israel M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-04 Acquired IO

Foster City, California, United States

Acquired.io is a "control center" for the acquisition of users in mobile applications that allows advertisers to act on their data in a single environment. The company offers user acquisition teams a unique control panel to manage all their channels, manage budgets, create rules for automated decisions and much more. The product automates and simplifies the daily tasks of these teams by reducing manual work, which allows the acquisition of users to be scaled up profitably.

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