M&A Deal Summary

Aditude Acquires Hashtag Labs

On September 4, 2024, Aditude acquired information technology company Hashtag Labs

Acquisition Highlights
  • This is Aditude’s 1st transaction in the Information Technology sector.
  • This is Aditude’s 2nd transaction in the United States.
  • This is Aditude’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2024-09-04
Target Hashtag Labs
Sector Information Technology
Buyer(s) Aditude
Deal Type Add-on Acquisition

Target

Hashtag Labs

Westport, Connecticut, United States
Hashtag Labs is an ad tech software and services company that provides enterprise-level UI and automation systems for publishers. It offers configurable SaaS platforms and consulting services to high-quality, editorially-driven digital publications. Hashtag Labs was formed in 2014 and is based in Westport, Connecticut.

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Buyer(S) 1

Buyer

Aditude

New York, United States
Category Company
Founded 2019
Sector Information Technology
DESCRIPTION

Aditude helps publishers scale their advertising revenue with their suite of monetization products and industry-leading advertising partnerships. Aditude’s advertising and engineering teams help publishers save precious time and money while increasing their bottom line. Aditude was founded in 2019 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Connecticut) 1 of 1
Country (United States) 2 of 2
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-12 CPMStar

Santa Monica, California, United States

CPMStar provides monetization and SSP solutions for gaming developers and publishers. CPMStar was founded in 2005 and is based in Santa Monica, California.

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