Add-on Acquisition • Consumer Products

adidas Acquires The Salomon Group

On September 17, 1997, adidas acquired consumer products company The Salomon Group for 1.4B USD

Acquisition Context

This is adidas’ 1st transaction in the Consumer Products sector.
This is adidas’ 2nd largest (disclosed) transaction.
This is adidas’ 1st transaction in France.

Investment Fate

The Salomon Group was divested to a consortium of strategic buyers in 2005 for 485M EUR.

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M&A Deal Summary
Date	September 17, 1997
Target	The Salomon Group
Sector	Consumer Products
Buyer(s)	adidas
Deal Type	Add-on Acquisition
Deal Value	1.4B USD

Target Company

The Salomon Group

Annecy, France

Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.

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Buyer Overview 1

Buyer

adidas

Herzogenaurach, Germany

Category	Company
Founded	1920
Sector	Apparel/Textiles
Employees	51,561
Revenue	23.7B EUR (2024)

DESCRIPTION

Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas produces sporting goods and apparel under Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth brands. adidas was founded in 1920 and is based in Herzogenaurach, Germany.

Deal Context for Buyer	#
Overall	1 of 6
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 6
Country: France	1 of 1
Year: 1997	1 of 1
Size (of disclosed)	2 of 4

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2004-05-14	Taylor Made Golf Co Tokyo, Japan Taylor Made Golf Co Ltd is a manufacturer of wholesales ski goods.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2004-05-14

Taylor Made Golf Co

Tokyo, Japan

Taylor Made Golf Co Ltd is a manufacturer of wholesales ski goods.

Buy

Explore Related M&A Activity

Consumer Products M&A - Add-on Acquisition M&A Deals - France M&A - 1997 M&A