M&A Deal Summary

adidas Acquires Runtastic

On August 5, 2015, adidas acquired technology hardware company Runtastic for 220M EUR

Acquisition Highlights
  • This is adidas’ 1st transaction in the Technology Hardware sector.
  • This is adidas’ 2nd largest (disclosed) transaction.
  • This is adidas’ 1st transaction in Austria.

M&A Deal Summary

Date 2015-08-05
Target Runtastic
Sector Technology Hardware
Buyer(s) adidas
Deal Type Add-on Acquisition
Deal Value 220M EUR

Target

Runtastic

Pasching, Austria
Runtastic is a European maker of fitness apps and wearable activity trackers.

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Buyer(S) 1

Buyer

adidas

Herzogenaurach, Germany

Category Company
Founded 1920
Sector Apparel/Textiles
Employees51,561
Revenue 23.7B EUR (2024)
DESCRIPTION
Entrance to an Adidas Group office in Spartanburg, South Carolina.
Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas produces sporting goods and apparel under Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth brands. adidas was founded in 1920 and is based in Herzogenaurach, Germany.


DEAL STATS #
Overall 6 of 6
Sector: Technology Hardware M&A 1 of 1
Type: Add-on Acquisition M&A Deals 6 of 6
Country: Austria M&A 1 of 1
Year: 2015 M&A 1 of 1
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-23 Rockport

Canton, Massachusetts, United States

Rockport is a designer and marketer of high-quality comfort footwear for men and women. Rockport was founded in 1971 and is based in Canton, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-27 Mitchell & Ness

Irvine, California, United States

Mitchell & Ness is a global platform in nostalgia headwear and apparel with longstanding licensing agreements across multiple professional sports leagues including the NBA, NHL, MLB and NFL. Mitchell & Ness is a strong lifestyle brand that is well known for its authentic headwear and apparel craftsmanship. Mitchell & Ness was founded in 1904 and is based in Irvine, California.

Sell -