M&A Deal Summary

adidas Acquires Reebok

On August 3, 2005, adidas acquired apparel/textiles company Reebok for 3.8B USD

Acquisition Highlights
  • This is adidas’ 1st transaction in the Apparel/Textiles sector.
  • This is adidas’ largest (disclosed) transaction.
  • This is adidas’ 1st transaction in the United States.
  • This is adidas’ 1st transaction in Massachusetts.
Investment Fate
  • Reebok was divested to a consortium of strategic buyers in 2021 for 2.5B USD.

M&A Deal Summary
Date 2005-08-03
Target Reebok
Sector Apparel/Textiles
Buyer(s) adidas
Deal Type Add-on Acquisition
Deal Value 3.8B USD

Target

Reebok

Canton, Massachusetts, United States
Reebok is a producer of athletic shows and sports apparel. The Company was formed in 1895 and is based in Canton, Massachusetts.

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Buyer(S) 1

Buyer

adidas

Herzogenaurach, Germany
Category Company
Founded 1920
Sector Apparel/Textiles
Employees51,561
Revenue 21.4B EUR (2023)
DESCRIPTION
Entrance to an Adidas Group office in Spartanburg, South Carolina.
Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas is a global producer of sporting goods and apparel. Its brands include Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth. adidas was founded in 1920 and is based in Herzogenaurach, Germany.

DEAL STATS #
Overall 3 of 6
Sector (Apparel/Textiles) 1 of 3
Type (Add-on Acquisition) 3 of 6
State (Massachusetts) 1 of 1
Country (United States) 1 of 3
Year (2005) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-05-02 The Salomon Group

Annecy, France

Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.

Sell €485M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-12-03 Textronics

Chadds Ford, Pennsylvania, United States

Textronics develops and commercializes functional products that integrate sensing fibres directly into the fabric of garments, allowing for the measurement of electrical, optical or magnetic signals without using cumbersome electrodes attached to the body. This includes heart and respiration measurements, vital statistics and motion detection.

Buy -
Mergr

Product

Company

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