Add-on Acquisition • Apparel/Textiles

adidas Acquires Reebok

On August 3, 2005, adidas acquired apparel/textiles company Reebok for 3.8B USD

Acquisition Context

This is adidas’ 1st transaction in the Apparel/Textiles sector.
This is adidas’ largest (disclosed) transaction.
This is adidas’ 1st transaction in the United States.
This is adidas’ 1st transaction in Massachusetts.

Investment Fate

Reebok was divested to a consortium of strategic buyers in 2021 for 2.5B USD.

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M&A Deal Summary
Date	August 3, 2005
Target	Reebok
Sector	Apparel/Textiles
Buyer(s)	adidas
Deal Type	Add-on Acquisition
Deal Value	3.8B USD

Target Company

Reebok

Canton, Massachusetts, United States

Reebok is a producer of athletic shows and sports apparel. The Company was formed in 1895 and is based in Canton, Massachusetts.

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Buyer Overview 1

Buyer

adidas

Herzogenaurach, Germany

Category	Company
Founded	1920
Sector	Apparel/Textiles
Employees	51,561
Revenue	23.7B EUR (2024)

DESCRIPTION

Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas produces sporting goods and apparel under Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth brands. adidas was founded in 1920 and is based in Herzogenaurach, Germany.

Deal Context for Buyer	#
Overall	3 of 6
Sector: Apparel/Textiles	1 of 3
Type: Add-on Acquisition	3 of 6
State: Massachusetts	1 of 1
Country: United States	1 of 3
Year: 2005	1 of 1
Size (of disclosed)	1 of 4

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2005-05-02	The Salomon Group Annecy, France Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.	Sell	€485M

DATE

TARGET

DEAL TYPE

VALUE

2005-05-02

The Salomon Group

Annecy, France

Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.

Sell

€485M

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2008-12-03	Textronics Chadds Ford, Pennsylvania, United States Textronics develops and commercializes functional products that integrate sensing fibres directly into the fabric of garments, allowing for the measurement of electrical, optical or magnetic signals without using cumbersome electrodes attached to the body. This includes heart and respiration measurements, vital statistics and motion detection.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2008-12-03

Textronics

Chadds Ford, Pennsylvania, United States

Textronics develops and commercializes functional products that integrate sensing fibres directly into the fabric of garments, allowing for the measurement of electrical, optical or magnetic signals without using cumbersome electrodes attached to the body. This includes heart and respiration measurements, vital statistics and motion detection.

Buy

Explore Related M&A Activity

Apparel/Textiles M&A - Add-on Acquisition M&A Deals - Massachusetts M&A - United States M&A - 2005 M&A