M&A Deal Summary

Adenia Partners Acquires DDP Outdoor

On January 1, 2014, private equity firm Adenia Partners acquired marketing company DDP Outdoor

Acquisition Highlights
  • This is Adenia Partners’ 1st transaction in the Marketing sector.
  • This is Adenia Partners’ 1st transaction in Ghana.

M&A Deal Summary
Date 2014-01-01
Target DDP Outdoor
Sector Marketing
Buyer(s) Adenia Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

DDP Outdoor

Accra, Ghana
DDP Outdoor offers outdoor advertising services. DDP Outdoor provides services to domestic and international businesses in a variety of sectors, including fast-moving consumer products, telecommunications, and financial services, by leveraging a network of more than 2,700 billboards. DDP Outdoor was founded in 1973 and is based in Accra, Ghana.

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Buyer(S) 1

Buyer

Adenia Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2002
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 2 of 14
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 2 of 13
Country (Ghana) 1 of 2
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-01 Syrse-OMOA

Livange, Luxembourg

Syrse-OMOA is a provider of innovative and secure payment solutions. Syrse-OMOA support customers throughout the value chain: installation, maintenance of ATMs, POS, mPos and integration of software solutions, digitalization of payment methods and electronic payment transactions, as well as card personalization. The company services comply with international standards such as EMV, PCI-DSS, ITIL, Agile, QSE, Visa and Mastercard. Syrse-OMOA is based in Livange, Luxembourg.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-29 Cresta Paint Industries

Accra, Ghana

Cresta Paint Industries is a paint manufacturer. The company specialises in producing polyurethane paints, polyurethane clears, hardeners, thinners, adhesives, and associated goods. Cresta Paint Industries was founded in 2002 and is based in Accra, Ghana.

Buy -
Mergr

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Company

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