M&A Deal Summary

Added Value Acquires Cheskin Added Value

On December 20, 2007, Added Value acquired media company Cheskin Added Value

Acquisition Highlights

This is Added Value’s 1st transaction in the Media sector.
This is Added Value’s 1st transaction in the United States.
This is Added Value’s 1st transaction in California.

M&A Deal Summary
Date	2007-12-20
Target	Cheskin Added Value
Sector	Media
Buyer(s)	Added Value
Deal Type	Add-on Acquisition
Advisor(s)	Viant Group (Financial)

Target

Cheskin Added Value

Redwood Shores, California, United States

Cheskin Added Value provides business and market consultancy services.

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Buyer(S) 1

Buyer

Added Value

Hampton Wick, United Kingdom

Category	Company
Founded	1988
Sector	Media

DESCRIPTION

Added Value Ltd. provides consulting services on brand development and marketing insights for big and small iconic brands worldwide.

DEAL STATS	#
Overall	1 of 1
Sector: Media M&A	1 of 1
Type: Add-on Acquisition M&A Deals	1 of 1
State: California M&A	1 of 1
Country: United States M&A	1 of 1
Year: 2007 M&A	1 of 1