M&A Deal Summary

AdCityMedia Acquires GM-Gruppen Moving Message AB

On December 12, 2016, AdCityMedia acquired marketing company GM-Gruppen Moving Message AB for 19M SEK

Acquisition Highlights
  • This is AdCityMedia’s 1st transaction in the Marketing sector.
  • This is AdCityMedia’s largest (disclosed) transaction.
  • This is AdCityMedia’s 1st transaction in Sweden.

M&A Deal Summary
Date 2016-12-12
Target GM-Gruppen Moving Message AB
Sector Marketing
Buyer(s) AdCityMedia
Deal Type Add-on Acquisition
Deal Value 19M SEK

Target

GM-Gruppen Moving Message AB

Borås, Sweden
GM-Gruppen Moving Message AB is a media company in bright digital giant screens for moving messages.

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Buyer(S) 1

Buyer

AdCityMedia

Stockholm, Sweden
Category Company
Sector Marketing
Revenue 55M SEK (2015)
DESCRIPTION

AdCityMedia is a premium out-of-home operator focussed on large format digital and high-end city center locations in Sweden and Norway, with around 4,500 digital screens in approximately 1,500 locations.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Sweden) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
Mergr

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