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  6. AdCellerant Acquires Blue Orchid

M&A Deal Summary

AdCellerant Acquires Blue Orchid

On March 4, 2024, AdCellerant acquired marketing company Blue Orchid

Acquisition Highlights
  • This is AdCellerant’s 1st transaction in the Marketing sector.
  • This is AdCellerant’s 1st transaction in the United States.
  • This is AdCellerant’s 1st transaction in Colorado.

M&A Deal Summary
Date 2024-03-04
Target Blue Orchid
Sector Marketing
Buyer(s) AdCellerant
Deal Type Add-on Acquisition

Target

Blue Orchid

Denver, Colorado, United States
Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency. Blue Orchid was founded in 2019 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

AdCellerant

Denver, Colorado, United States
Category Company
Founded 2013
Sector Marketing
DESCRIPTION

AdCellerant is a digital marketing and technology company providing white-label advertising solutions and its proprietary Ui.Marketing platform to media companies and agencies. The company enables partners to deliver programmatic, search, social, and OTT campaigns with integrated reporting and automation. AdCellerant was founded in 2013 and is based in Denver, Colorado.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Colorado M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
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