Add-on Acquisition • Marketing

AdCellerant Acquires Blue Orchid

On March 4, 2024, AdCellerant acquired marketing company Blue Orchid

Acquisition Context

This is AdCellerant’s 1st transaction in the Marketing sector.
This is AdCellerant’s 1st transaction in the United States.
This is AdCellerant’s 1st transaction in Colorado.

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M&A Deal Summary
Date	March 4, 2024
Target	Blue Orchid
Sector	Marketing
Buyer(s)	AdCellerant
Deal Type	Add-on Acquisition

Target Company

Blue Orchid

Denver, Colorado, United States

Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency. Blue Orchid was founded in 2019 and is based in Denver, Colorado.

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Buyer Overview 1

Buyer

AdCellerant

Denver, Colorado, United States

Category	Company
Founded	2013
Sector	Marketing

DESCRIPTION

AdCellerant is a digital marketing and technology company providing white-label advertising solutions and its proprietary Ui.Marketing platform to media companies and agencies. The company enables partners to deliver programmatic, search, social, and OTT campaigns with integrated reporting and automation. AdCellerant was founded in 2013 and is based in Denver, Colorado.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Colorado	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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