M&A Deal Summary

Adams Outdoor Acquires Keysasa Outdoor - Out-of-home advertising assets

On December 5, 2025, Adams Outdoor acquired marketing company Keysasa Outdoor - Out-of-home advertising assets from Keysasa Outdoor

Acquisition Highlights
  • This is Adams Outdoor’s 7th transaction in the Marketing sector.
  • This is Adams Outdoor’s 7th transaction in the United States.
  • This is Adams Outdoor’s 3rd transaction in North Carolina.

M&A Deal Summary

Date 2025-12-05
Target Keysasa Outdoor - Out-of-home advertising assets
Sector Marketing
Buyer(s) Adams Outdoor
Sellers(s) Keysasa Outdoor
Deal Type Divestiture

Target

Keysasa Outdoor - Out-of-home advertising assets

Shelby, North Carolina, United States
Keysasa Outdoor's Out-of-home advertising assets include new billboard structures and high‑impact digital faces. Keysasa Outdoor's Out-of-home advertising assets are based in Shelby, NorthCarolina.

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Buyer(S) 1

Buyer

Adams Outdoor

Lansing, Michigan, United States

Category Company
Founded 1983
Sector Marketing
DESCRIPTION

Adams Outdoor is an outdoor and location-based advertising firm, whose goal is to form marketing partnerships with advertisers providing them with the best media strategies. Adams Outdoor was formed in 1983 and is headquartered in Lansing, Michigan.


DEAL STATS #
Overall 7 of 7
Sector: Marketing M&A 7 of 7
Type: Divestiture M&A Deals 1 of 1
State: North Carolina M&A 3 of 3
Country: United States M&A 7 of 7
Year: 2025 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-09 Scotty Outdoor

Snow Hill, North Carolina, United States

Scotty Outdoor is an out-of-home advertising provider.

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Seller(S) 1

SELLER

Keysasa Outdoor

Shelby, North Carolina, United States

Category Company
Sector Marketing
DESCRIPTION

Keysasa Billboards is a company offering outdoor advertising services, specialising in digital and static billboard placements. Keysasa Outdoor is based in Shelby, North Carolina.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: North Carolina M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1