M&A Deal Summary

Ad Practitioners Acquires Knoq

On February 16, 2021, Ad Practitioners acquired software company Knoq

Acquisition Highlights
  • This is Ad Practitioners’ 1st transaction in the Software sector.
  • This is Ad Practitioners’ 2nd transaction in the United States.
  • This is Ad Practitioners’ 1st transaction in Massachusetts.

M&A Deal Summary

Date 2021-02-16
Target Knoq
Sector Software
Buyer(s) Ad Practitioners
Deal Type Add-on Acquisition

Target

Knoq

Boston, Massachusetts, United States
Knoq is a data technology company that recruits, trains, and guides neighborhood representatives to go out into their own neighborhoods and talk to people about products and services that can make their lives better. Knoq was founded in 2015 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Ad Practitioners

Dorado, Puerto Rico

Category Company
Founded 2016
Sector Internet Software and Services
DESCRIPTION

Ad Practitioners LLC matches world-class brands with engaged audiences across over 150 categories, from personal finance, health, home, and lifestyle to insurance, software and beyond. Ad Practitioners owns a portfolio of digital brands, including ConsumersAdvocate.org. Ad Practitioners is headquartered in Dorado, Puerto Rico. Ad Practitioners LLC was founded in 2016 and is based in Dorado, Puerto Rico.


DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-22 MONEY.com

United States

MONEY.com is a digital source of personal stories, candid conversations, and useful information about money and the way it affects our lives.

Buy -