M&A Deal Summary

Ad.net Acquires IntentX

On December 7, 2022, Ad.net acquired internet software and services company IntentX

Acquisition Highlights
  • This is Ad.net’s 1st transaction in the Internet Software and Services sector.
  • This is Ad.net’s 1st transaction in the United States.
  • This is Ad.net’s 1st transaction in California.

M&A Deal Summary

Date 2022-12-07
Target IntentX
Sector Internet Software and Services
Buyer(s) Ad.net
Deal Type Add-on Acquisition

Target

IntentX

Pleasanton, California, United States
IntentX is a commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 and is based in Pleasanton, California.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Ad.net

Los Angeles, California, United States

Category Company
Founded 2001
Sector Marketing
DESCRIPTION

Ad.net is a performance marketing and search technology company that helps advertisers acquire new customers through intent-driven search and social campaigns. The company’s platform connects advertisers with consumers beyond major search engines, leveraging proprietary data and publisher partnerships to deliver incremental reach and ROI. Ad.net was founded in 2001 and is based in Los Angeles, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1