Add-on Acquisition • Marketing

Ad.com Acquires Public Good

On July 1, 2025, Ad.com acquired marketing company Public Good

Acquisition Context

This is Ad.com’s 1st transaction in the Marketing sector.
This is Ad.com’s 1st transaction in the United States.
This is Ad.com’s 1st transaction in Illinois.

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M&A Deal Summary
Date	July 1, 2025
Target	Public Good
Sector	Marketing
Buyer(s)	Ad.com
Deal Type	Add-on Acquisition

Target Company

Public Good

Chicago, Illinois, United States

Public Good provides digital solution for building brand love and loyalty through driving awareness, engagement and action in a brand’s values and social good. Public Good was founded in 2013 and is based in Chicago, Illinois.

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Buyer Overview 1

Buyer

Ad.com

Woodland Hills, California, United States

Category	Company
Founded	1998
Sector	Marketing

DESCRIPTION

Ad.com is a digital media and performance advertising platform that helps brands and publishers drive results through data, technology, and AI. Ad.com was founded in 1998 and is based in Woodland Hills, California.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 2
State: Illinois	1 of 1
Country: United States	1 of 2
Year: 2025	1 of 2

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-09-03	Underdog Media Santa Barbara, California, United States Underdog Media is an ad monetization platform delivering viewable ad units across trusted publisher networks. Underdog Media was founded in 2007 and is based in Santa Barbara, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2025-09-03

Underdog Media

Santa Barbara, California, United States

Underdog Media is an ad monetization platform delivering viewable ad units across trusted publisher networks. Underdog Media was founded in 2007 and is based in Santa Barbara, California.

Buy

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