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  6. Ad.com Acquires Underdog Media

M&A Deal Summary

Ad.com Acquires Underdog Media

On September 3, 2025, Ad.com acquired digital media company Underdog Media

Acquisition Highlights
  • This is Ad.com’s 1st transaction in the Digital Media sector.
  • This is Ad.com’s 2nd transaction in the United States.
  • This is Ad.com’s 1st transaction in California.

M&A Deal Summary
Date 2025-09-03
Target Underdog Media
Sector Digital Media
Buyer(s) Ad.com
Deal Type Add-on Acquisition

Target

Underdog Media

Santa Barbara, California, United States
Underdog Media is an ad monetization platform delivering viewable ad units across trusted publisher networks. Underdog Media was founded in 2007 and is based in Santa Barbara, California.

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Buyer(S) 1

Buyer

Ad.com

Woodland Hills, California, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Ad.com is a digital media and performance advertising platform that helps brands and publishers drive results through data, technology, and AI. Ad.com was founded in 1998 and is based in Woodland Hills, California.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-01 Public Good

Chicago, Illinois, United States

Public Good provides digital solution for building brand love and loyalty through driving awareness, engagement and action in a brand’s values and social good. Public Good was founded in 2013 and is based in Chicago, Illinois.

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