Add-on Acquisition • Media

Activate Marketing Services Acquires Green Leads

On June 1, 2022, Activate Marketing Services acquired media company Green Leads

Acquisition Context

This is Activate Marketing Services’ 1st transaction in the Media sector.
This is Activate Marketing Services’ 1st transaction in the United States.
This is Activate Marketing Services’ 1st transaction in New Hampshire.

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M&A Deal Summary
Date	June 1, 2022
Target	Green Leads
Sector	Media
Buyer(s)	Activate Marketing Services
Deal Type	Add-on Acquisition

Target Company

Green Leads

East Hampstead, New Hampshire, United States

Green Leads delivers pay-for-performance demand generation services that drive greater revenue for enterprise-level b2b software and technology companies in North America and Europe. The company has generated more than 75,000 new deals for its clients with inbound and outbound strategies to deliver pay-for-performance: Ideal Customer Profile leads (ICPs), Marketing Qualified Leads (MQLs), Highly Qualified Leads (HQLs), and Sales Qualified Leads (SQLs, or appointments) as well as Outsourced SDR/BDR services. These services can be purchased individually or as a subscription service model. Green Leads was formed in 2007 and is based in East Hampstead, New Hampshire.

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