Investment Summary

Activa Capital Invests In MAD

On November 28, 2023, private equity firm Activa Capital invested in business services company MAD

Investment Highlights
  • This is Activa Capital’s 6th transaction in the Business Services sector.
  • This is Activa Capital’s 31st transaction in France.

Investment Summary

Date 2023-11-28
Target MAD
Sector Business Services
Investor(s) Activa Capital
Deal Type Growth Capital

Target

MAD

Paris, France
MAD is a strategy consultancy firm for the luxury goods industry. MAD offers unique expertise around issues linked to the Brand, the Product Offering, Distribution and Talent to all the major global luxury product and experiential groups. of range. MAD was founded in 2009 and is based in Paris, France.

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Investor(S) 1

Investor

Activa Capital

Paris, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Activa Capital is a private equity investment firm that seeks to acquire and invest in mid-market French businesses operating in the industrial products, consumer goods, food and drink, pharmaceutical, business services, and financial services sectors. Activa looks to invest in companies with an enterprise value of €20 to €100 million and will consider majority investments in buyout situations as well as non-control positions in businesses looking for growth funding. Activa can commit in the range of €10 to €30 million per transaction and up to €60 million with co-investment. Target companies typically lead their sector or market and have positive/stable cash flow. Activa Capital was formed in 2000 and is based in Paris.


DEAL STATS #
Overall 33 of 33
Sector: Business Services M&A 6 of 6
Type: Growth Capital M&A Deals 9 of 9
Country: France M&A 31 of 31
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-18 Explore

Carquefou, France

Explore produces value-add to descriptive and behavioral data on companies’ and territories’ news in order to provide unique commercial development, market analysis and customer knowledge to its clients. Explore was founded in 1997 and is based in Carquefou, France.

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