M&A Deal Summary

Act-On Acquires Marketbright

On July 28, 2011, Act-On acquired software company Marketbright

Acquisition Highlights
  • This is Act-On’s 1st transaction in the Software sector.
  • This is Act-On’s 1st transaction in the United States.
  • This is Act-On’s 1st transaction in California.

M&A Deal Summary

Date 2011-07-28
Target Marketbright
Sector Software
Buyer(s) Act-On
Deal Type Add-on Acquisition

Target

Marketbright

San Bruno, California, United States
Marketbright, Inc. is a developer of marketing automation software.

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Buyer(S) 1

Buyer

Act-On

Portland, Oregon, United States

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Act-On is a cloud-based integrated marketing platform that specializes in providing comprehensive marketing automation solutions. Act-On was founded in 2006 and is based in Portland, Oregon.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2011 M&A 1 of 1