Add-on Acquisition • Software

Act-On Acquires Marketbright

On July 28, 2011, Act-On acquired software company Marketbright

Acquisition Context

This is Act-On’s 1st transaction in the Software sector.
This is Act-On’s 1st transaction in the United States.
This is Act-On’s 1st transaction in California.

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M&A Deal Summary
Date	July 28, 2011
Target	Marketbright
Sector	Software
Buyer(s)	Act-On
Deal Type	Add-on Acquisition

Target Company

Marketbright

San Bruno, California, United States

Marketbright, Inc. is a developer of marketing automation software.

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Buyer Overview 1

Buyer

Act-On

Portland, Oregon, United States

Category	Company
Founded	2006
Sector	Internet Software and Services

DESCRIPTION

Act-On is a cloud-based integrated marketing platform that specializes in providing comprehensive marketing automation solutions. Act-On was founded in 2006 and is based in Portland, Oregon.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2011	1 of 1

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