M&A Deal Summary

Acosta Acquires ActionLink

On July 19, 2017, Acosta acquired marketing company ActionLink

Acquisition Highlights
  • This is Acosta’s 8th transaction in the Marketing sector.
  • This is Acosta’s 13th transaction in the United States.
  • This is Acosta’s 2nd transaction in Ohio.

M&A Deal Summary
Date 2017-07-19
Target ActionLink
Sector Marketing
Buyer(s) Acosta
Deal Type Add-on Acquisition

Target

ActionLink

Akron, Ohio, United States
ActionLink delivers unique and exceptional in-store capabilities by ensuring effective influence, passion, presence and transfer of enthusiasm to provide the best possible shopping experience. For over 20 years, ActionLink has provided solutions for in-store training, assisted selling, technical display lifecycle management, logistics and strategic business intelligence to many of the world’s leading consumer electronics manufacturers. Company retail partnerships extend throughout the United States and Canada, with a global reach in the military exchange channel.

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Buyer(S) 1

Buyer

Acosta

Jacksonville, Florida, United States
Category Company
Founded 1927
Sector Marketing
Employees17,000
DESCRIPTION
Acosta's headquarters in Jacksonville, Florida.
Acosta's headquarters in Jacksonville, Florida.

Acosta Sales & Marketing provides outsourced sales, marketing and merchandising services to manufacturers, suppliers, and producers of consumer packaged goods. Acosta was founded in 1927 and is based in Jacksonville, Florida.

DEAL STATS #
Overall 15 of 19
Sector (Marketing) 8 of 11
Type (Add-on Acquisition) 14 of 18
State (Ohio) 2 of 2
Country (United States) 13 of 17
Year (2017) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-02 Summit Marketing Canada

Coquitlam, British Columbia, Canada

Summit Marketing Canada Ltd. is a major food manufacturer sales agency representing a premium selection of manufacturers and products across Western Canada and the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Thunder Bay, Ontario. Founded in 1985 as British Columbia’s top regional foodservice agency, Summit Marketing’s early success fueled its growth and enabled the company to grow while maintaining critical engagement at the local level. Summit Marketing will become Acosta Foodservice Canada and will continue to serve its current client portfolio with best-in-class foodservice sales and service solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-24 Impact Group

Boise, Idaho, United States

Impact Group is a sales and marketing agency that provides outsourced sales, marketing, and merchandising services to consumer packaged goods manufacturers. Consumer packaged goods manufacturers rely on sales and marketing agencies, such as Impact Group, for sales execution, relationships with retailers, and on-the-ground presence at the retailers. Impact Group helps its clients establish sales budgets and promotional strategies, analyze sales data and trends, and holds retailers accountable for their in-store treatment of products. Impact Group was founded in 1994 and is based in Boise, Idaho.

Buy -
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