M&A Deal Summary

ACON Investments Acquires Salesland

On February 19, 2020, private equity firm ACON Investments acquired marketing company Salesland

Acquisition Highlights
  • This is ACON Investments’ 3rd transaction in the Marketing sector.
  • This is ACON Investments’ 3rd transaction in Spain.

M&A Deal Summary

Date 2020-02-19
Target Salesland
Sector Marketing
Buyer(s) ACON Investments
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Deloitte Legal - Laga (Legal)

Target

Salesland

Madrid, Spain
Salesland is a provider of direct sales and marketing services to blue-chip corporations with ~7,600 and ~3,300 sales associates in Latin America and the Iberian peninsula. Salesland is based in Madrid, Spain.

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Buyer(S) 1

Buyer

ACON Investments

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 7.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

ACON Investments is an international private equity firm that targets investments in the US, Europe, and Latin America. ACON's investment strategy covers 'opportunities at times of change - responding at points of inflection where value creation is possible'. Examples include businesses that serve the rapidly growing US Hispanic population, energy and energy service needs, businesses in need of operational help, and opportunities in Latin America resulting from economic deregulation and political liberalization. ACON's looks for companies where it can commit $20 to $150 million of equity capital. Target sectors include consumer products and services, distribution, business services and industrial manufacturing. ACON Investments was formed in 1996 and has offices in Washington DC; Houston, Texas; Los Angeles, California; and Madrid, Spain.


DEAL STATS #
Overall 57 of 74
Sector: Marketing M&A 3 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 15 of 23
Country: Spain M&A 3 of 7
Year: 2020 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-11 Bargain Hunt

Antioch, Tennessee, United States

Bargain Hunt is an extreme value retail chain that enables customers to buy quality brand name merchandise well below normal retail pricing. Bargain Hunt was founded in 2004 and is based in Antioch, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-06 Borden Dairy

Dallas, Texas, United States

Borden Dairy is a dairy processor operating 13 facilities in the Midwest, Southern, and Southeastern regions of the United States. The Company provides milk products to customers in the grocery, mass market, club, food service, hospitality, school and convenience store channels. Borden Dairy was founded in 1857 and is based in Dallas, Texas.

Sell -