M&A Deal Summary

ACON Investments Acquires Goody Products

On August 13, 2018, private equity firm ACON Investments acquired consumer products company Goody Products from Newell Brands

Acquisition Highlights
  • This is ACON Investments’ 4th transaction in the Consumer Products sector.
  • This is ACON Investments’ 32nd transaction in the United States.
  • This is ACON Investments’ 1st transaction in Georgia.

M&A Deal Summary

Date 2018-08-13
Target Goody Products
Sector Consumer Products
Buyer(s) ACON Investments
Sellers(s) Newell Brands
Deal Type Divestiture

Target

Goody Products

Atlanta, Georgia, United States
Goody Products is a manufacturer of hair styling tools and accessories. Goody Products was founded in 1907 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

ACON Investments

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 7.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

ACON Investments is an international private equity firm that targets investments in the US, Europe, and Latin America. ACON's investment strategy covers 'opportunities at times of change - responding at points of inflection where value creation is possible'. Examples include businesses that serve the rapidly growing US Hispanic population, energy and energy service needs, businesses in need of operational help, and opportunities in Latin America resulting from economic deregulation and political liberalization. ACON's looks for companies where it can commit $20 to $150 million of equity capital. Target sectors include consumer products and services, distribution, business services and industrial manufacturing. ACON Investments was formed in 1996 and has offices in Washington DC; Houston, Texas; Los Angeles, California; and Madrid, Spain.


DEAL STATS #
Overall 51 of 71
Sector (Consumer Products) 4 of 5
Type (Divestiture) 4 of 4
State (Georgia) 1 of 2
Country (United States) 32 of 42
Year (2018) 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-01 Beauty by Imagination

New York, New York, United States

Beauty by Imagination is a platform company of dynamic and innovative beauty brands that engage, inspire and satisfy a discerning and diverse community of associates, customers, clients and shareholders. Beauty by Imagination is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-02 FLEETWASH

Fairfield, New Jersey, United States

FLEETWASH is a platform of scale providing professional cleaning services to truck fleets and facilities such as gas stations and grocery stores. FLEETWASH was founded in 1973 and is based in Fairfield, New Jersey.

Buy -

Seller(S) 1

SELLER

Newell Brands

Atlanta, Georgia, United States

Category Company
Founded 1903
Sector Consumer Products
Employees24,600
Revenue 8.1B USD (2023)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.


DEAL STATS #
Overall 18 of 21
Sector (Consumer Products) 8 of 9
Type (Divestiture) 17 of 20
State (Georgia) 6 of 6
Country (United States) 17 of 20
Year (2018) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-05 Rawlings

St. Louis, Missouri, United States

Rawlings is a manufacturer and marketer of sporting goods. Rawlings offers high-performance equipment and protective apparel for the professional, amateur, and entry-level player. Rawlings was founded in 1887 and is based in St. Louis, Missouri.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-07 Jostens

Minneapolis, Minnesota, United States

Jostens is a producer of school-related affinity products, including yearbooks, class rings, announcements and accessories, diplomas, caps and gowns and school photography. Jostens' products celebrate important moments and recognize achievements in high schools, colleges and middle schools and the Company is also a leading provider of products to athletic chmiampions and their fans.

Sell $1.3B