M&A Deal Summary

Ackroo Acquires Simpliconnect

On December 12, 2022, Ackroo acquired internet software and services company Simpliconnect for 2M USD

Acquisition Highlights
  • This is Ackroo’s 5th transaction in the Internet Software and Services sector.
  • This is Ackroo’s 2nd largest (disclosed) transaction.
  • This is Ackroo’s 2nd transaction in the United States.
  • This is Ackroo’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2022-12-12
Target Simpliconnect
Sector Internet Software and Services
Buyer(s) Ackroo
Deal Type Add-on Acquisition
Deal Value 2M USD

Target

Simpliconnect

Bloomington, Minnesota, United States
Simpliconnect is a SaaS provider focused on driving client engagement for small to medium-sized merchants, specifically focusing on chains with 2-100 sites/locations. The company offers a powerful and customizable loyalty management system, including mobile apps for its merchants. Simpliconnect was formed in 2019 and is based in Bloomington, Minnesota.

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Buyer(S) 1

Buyer

Ackroo

Hamilton, Ontario, Canada
Category Company
Founded 2012
Sector Software
Revenue 7M CAD (2023)
DESCRIPTION

Ackroo is a gift card, loyalty and rewards technology and services provider. Ackroo’s web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo was incorporated in 2012 and is based in Hamilton, Ontario.

DEAL STATS #
Overall 11 of 11
Sector (Internet Software and Services) 5 of 5
Type (Add-on Acquisition) 6 of 6
State (Minnesota) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-21 InterActive DMS

United States

InterActive DMS provides fast, user-friendly software for used car dealers, motorcycle dealers, boat dealers and finance companies that manage all aspects of inventory, sales processing, forms printing, collections, custom management reports, and electronic document scanning and storage.

Buy $9M
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