M&A Deal Summary

Accenture Acquires Rabbit’s Tale

On November 29, 2023, Accenture acquired marketing company Rabbit’s Tale

Acquisition Highlights
  • This is Accenture’s 21st transaction in the Marketing sector.
  • This is Accenture’s 1st transaction in Thailand.

M&A Deal Summary

Date 2023-11-29
Target Rabbit’s Tale
Sector Marketing
Buyer(s) Accenture
Deal Type Add-on Acquisition

Target

Rabbit’s Tale

Bangkok, Thailand
Rabbit’s Tale is a creative and digital experience agency that offers digital customer experience solutions, from retail experiences to customer relationship management and loyalty programs, hyper-personalized marketing to experience designs and digital platform development. Rabbit’s Tale was formed in 2010 and is based in Bangkok, Thailand.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland

Category Company
Founded 1951
Sector Business Services
Employees791,000
Revenue 64.9B USD (2024)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.


DEAL STATS #
Overall 299 of 358
Sector: Marketing M&A 21 of 23
Type: Add-on Acquisition M&A Deals 267 of 313
Country: Thailand M&A 1 of 1
Year: 2023 M&A 24 of 27
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-28 Incapsulate

Washington, District of Columbia, United States

Incapsulate is a digital transformation consulting firm that specializes in Salesforce solutions. Incapsulate was founded in 2008 and is based in Washington, District of Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-12 Vocatus

Munich, Germany

Vocatus provides behavioral economics modeling to develop pricing strategies and sales concepts for business-to-business and business-to-consumer models. Vocatus was founded in 1999 and is based in Munich, Germany.

Buy -