M&A Deal Summary

Accenture Acquires New Content

On October 22, 2018, Accenture acquired marketing company New Content

Acquisition Highlights
  • This is Accenture’s 11th transaction in the Marketing sector.
  • This is Accenture’s 7th transaction in Brazil.

M&A Deal Summary

Date 2018-10-22
Target New Content
Sector Marketing
Buyer(s) Accenture
Deal Type Add-on Acquisition

Target

New Content

São Paulo, Brazil
New Content is focused on connecting people and brands through authentic and relevant content experiences. New Content was formed in 2007 and based in São Paulo.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland

Category Company
Founded 1951
Sector Business Services
Employees750,000
Revenue 64.1B USD (2023)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.


DEAL STATS #
Overall 132 of 339
Sector (Marketing) 11 of 22
Type (Add-on Acquisition) 113 of 299
Country (Brazil) 7 of 15
Year (2018) 12 of 19
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-21 DAZ Systems

El Segundo, California, United States

DAZ Systems, Inc. is a worldwide oracle platinum partner with over 500 successful implementations, DAZ provides a variety of proven methodologies, continuing support and a staff of experienced Oracle professionals for its customer implementations. DAZ was formed in 1995 and based in El Segundo, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-02 Kolle Rebbe Werbeagentur

Hamburg, Germany

Kolle Rebbe Werbeagentur GmbH is a provider of brand-building campaigns and digital content for clients across various industries, including brands such as Audi, DAZN, Netflix and TUI Cruises. Kolle Rebbe was founded in 1994 and is based in Hamburg, Germany.

Buy -