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M&A Deal Summary

Accenture Acquires MomentumABM

On September 4, 2025, Accenture acquired marketing company MomentumABM from Rockpool Investments

Acquisition Highlights
  • This is Accenture’s 23rd transaction in the Marketing sector.
  • This is Accenture’s 35th transaction in the United Kingdom.

M&A Deal Summary
Date 2025-09-04
Target MomentumABM
Sector Marketing
Buyer(s) Accenture
Sellers(s) Rockpool Investments
Deal Type Add-on Acquisition

Target

MomentumABM

London, United Kingdom
MomentumABM is an account-based marketing (AMB) consultancy, providing advisory services that unite marketing and sales teams to grow key accounts. MomentumABM works with blue-chip and enterprise technology companies on B2B sales and marketing optimization. MomentumABM was founded in 2011 and is based in London, England.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland
Category Company
Founded 1951
Sector Business Services
Employees791,000
Revenue 64.9B USD (2024)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.

DEAL STATS #
Overall 349 of 355
Sector: Marketing M&A 23 of 23
Type: Add-on Acquisition M&A Deals 307 of 311
Country: United Kingdom M&A 35 of 37
Year: 2025 M&A 15 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-08-27 NeuraFlash

Burlington, Massachusetts, United States

NeuraFlash is a Salesforce and gen AI consulting company that specializes in agentic solutions for sales, service, and field service operations. NeuraFlash was formed in 2016 and is headquartered in Burlington, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-09 IAMConcepts

Toronto, Ontario, Canada

IAMConcepts provides end-to-end IAM services, including Identity Governance and Administration, Privileged Access Management, and Customer Identity and Access Management. IAMConcepts was formed in 2013 and is headquartered in Toronto, Ontario.

Buy -

Seller(S) 1

SELLER

Rockpool Investments

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 620M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rockpool Investments is a private investment firm that looks to provide growth capital and private debt to expansion stage companies throughout the UK. The Firm seeks well-established companies and will consider opportunities in a variety of sectors. Rockpool Investments was formed in 2011 and is based in London.

DEAL STATS #
Overall 12 of 12
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 11 of 11
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-10 Alchemist

Falkirk, United Kingdom

Alchemist is a learning and development company providing bespoke training and skill development using “practice-based learning”. Their programs are designed to create immediate, tangible impact on professional performance. Alchemist was founded in 1996 and is based in Falkirk, United Kingdom.

Sell -
Mergr

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