M&A Deal Summary

Accenture Acquires Fiftyfive5

On December 1, 2022, Accenture acquired digital media company Fiftyfive5

Acquisition Highlights
  • This is Accenture’s 5th transaction in the Digital Media sector.
  • This is Accenture’s 16th transaction in Australia.

M&A Deal Summary

Date 2022-12-01
Target Fiftyfive5
Sector Digital Media
Buyer(s) Accenture
Deal Type Add-on Acquisition

Target

Fiftyfive5

Ultimo, Australia
Fiftyfive5 is a customer insights and advisory business specializes in opportunity identification, brand strategy and positioning, innovation, category strategy (channel, shopper, retail & loyalty), pricing, CX and experience measurement and brand comms tracking. Fiftyfive5 was founded in 2010 and is based in Ultimo, Australia.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland

Category Company
Founded 1951
Sector Business Services
Employees791,000
Revenue 64.9B USD (2024)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.


DEAL STATS #
Overall 275 of 356
Sector: Digital Media M&A 5 of 6
Type: Add-on Acquisition M&A Deals 245 of 311
Country: Australia M&A 16 of 19
Year: 2022 M&A 22 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-04 Blackcomb Consultants

Warrenville, Illinois, United States

Blackcomb Consultants is a technology services provider to P&C insurance carriers, helping them improve operational agility and get their products and services to market more quickly. Blackcomb Consultants was founded in 2011 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-10 SKS Group

Hochheim am Main, Germany

SKS Group is a consulting firm that helps banks across Germany, Austria, and Switzerland modernize their technology infrastructure and address regulatory requirements using SAP S/4HANA solutions. SKS Group is based in Hochheim am Main, Germany.

Buy -