M&A Deal Summary

Accenture Acquires Acquity Group

On May 17, 2013, Accenture acquired marketing company Acquity Group for 316M USD

Acquisition Highlights
  • This is Accenture’s 2nd transaction in the Marketing sector.
  • This is Accenture’s 2nd largest (disclosed) transaction.
  • This is Accenture’s 21st transaction in the United States.
  • This is Accenture’s 1st transaction in Illinois.

M&A Deal Summary
Date 2013-05-17
Target Acquity Group
Sector Marketing
Buyer(s) Accenture
Deal Type Add-on Acquisition
Deal Value 316M USD
Advisor(s) Goldman Sachs (Financial)
Shearman & Sterling (Legal)

Target

Acquity Group

Chicago, Illinois, United States
Acuity provides strategy, digital marketing and technical services to help companies enhance their brand experiences and eCommerce performance.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland
Category Company
Founded 1951
Sector Business Services
Employees750,000
Revenue 64.1B USD (2023)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.

DEAL STATS #
Overall 36 of 331
Sector (Marketing) 2 of 22
Type (Add-on Acquisition) 31 of 294
State (Illinois) 1 of 7
Country (United States) 21 of 121
Year (2013) 3 of 8
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-07 Fjordnet

London, United Kingdom

Fjordnet Ltd., is a service design consultancy that specializes in creating digital experiences and services that engage consumers across platforms including smart devices, tablets and PCs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-15 Mortgage Cadence

Denver, Colorado, United States

Mortgage Cadence is a provider of mortgage technology solutions to leading financial institutions in the United States. The Company's Orchestrator loan origination system is a high-end software solution based around a customizable rules engine that enables both the Company and its customers to quickly adapt the software to various business and/or lending needs. In addition, Mortgage Cadence offers the Finale document management system, enabling customers to electronically produce the necessary closing documents for mortgage loans. Mortgage Cadence's third core offering, the Loan Modification Module, enables clients to efficiently modify mortgage loans under both proprietary and federally-sponsored modification programs.

Buy -
Mergr

Product

Company

Legal