M&A Deal Summary

Accel-KKR Acquires Optimizely

On December 8, 2014, private equity firm Accel-KKR acquired internet software and services company Optimizely from IK Partners

Acquisition Highlights
  • This is Accel-KKR’s 5th transaction in the Internet Software and Services sector.
  • This is Accel-KKR’s 29th transaction in the United States.
  • This is Accel-KKR’s 2nd transaction in New York.
Investment Fate
  • Optimizely was sold to a consortium of financial buyers in 2018 for 1.2B USD.

M&A Deal Summary

Date 2014-12-08
Target Optimizely
Sector Internet Software and Services
Buyer(s) Accel-KKR
Sellers(s) IK Partners
Deal Type Secondary Buyout

Target

Optimizely

New York City, New York, United States
Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.

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Buyer(S) 1

Buyer

Accel-KKR

Menlo Park, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 19.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Accel-KKR is a private equity firm that seeks control and growth-oriented investments in middle-market technology companies. The Firm targets investments in public and private companies with revenues ranging from $15 to $150 million. Accel-KKR pursues transactions across multiple segments of the technology industry, including software, hardware and internet technologies, and IT enabled services. Accel-KKR's first fund was created in 2000 by Accel Partners and Kohlberg Kravis Roberts & Co. to invest in technology assets and businesses that were outside of each firm's core focus. Accel-KKR is based in Menlo Park, California.


DEAL STATS #
Overall 33 of 123
Sector: Internet Software and Services M&A 5 of 38
Type: Secondary Buyout M&A Deals 4 of 20
State: New York M&A 2 of 4
Country: United States M&A 29 of 86
Year: 2014 M&A 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-01 Vendavo

Denver, Colorado, United States

Vendavo provides flexible software solutions that assist manufacturers and distributors with managing, pricing and structuring contractual relationships. Vendavo Advantage is a complete, enterprise-class solution combining all aspects of deal pricing, negotiating, analysis and monitoring. Vendavo was founded in 1998 and is based in Denver, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-11 Kerridge

Hungerford, United Kingdom

Kerridge provides software to over customers across the world in a number of vertical markets including building materials and supplies, automotive, industrial, electrical, food and beverage, pharmaceuticals, rental equipment and other distributive trade verticals. Kerridge was founded in 1976 and is based in Hungerford, United Kingdom.

Buy £41M

Seller(S) 1

SELLER

IK Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 14.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

IK Partners is a private equity firm that targets control investments in lower middle-market to large-sized companies throughout Europe. IK focuses on growth businesses located in the Benelux region, as well as Denmark, Finland, France, Germany, Norway and Sweden. The Firm looks to commit €10 to €300 million of equity capital per transaction and targets companies with strong cash-flows. IK Investment Partners was formerly known as Industry Kapital. IK Partners was formed in 1989 and is based in London, England.


DEAL STATS #
Overall 63 of 122
Sector: Internet Software and Services M&A 1 of 1
Type: Secondary Buyout M&A Deals 20 of 51
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2014 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-24 Transnorm Beteiligungen

Hildesheim, Germany

Transnorm Beteiligungen GmbH is a manufacturer of specialty logistics and material handling conveying components and systems and is the current market leader in conveyor belt curve engineering and production.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-20 AGROS NOVA Sp. z o.o.

Warsaw, Poland

Agros Nova provides both fruit and vegetable preserves and ready-made food segments including jams, ketchup, tomato paste, sauces, ready meals and soups.

Sell -