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M&A Deal Summary

Acacia Group Acquires Common Thread Collective

On July 15, 2025, private equity firm Acacia Group acquired marketing company Common Thread Collective

Acquisition Highlights
  • This is Acacia Group’s 1st transaction in the Marketing sector.
  • This is Acacia Group’s 9th transaction in the United States.
  • This is Acacia Group’s 2nd transaction in California.

M&A Deal Summary
Date 2025-07-15
Target Common Thread Collective
Sector Marketing
Buyer(s) Acacia Group
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) PALAZZO (Financial)

Target

Common Thread Collective

Santa Ana, California, United States
Common Thread Collective is a digital marketing agency that specializes in helping eCommerce brands scale profitably. They focus on performance marketing, creative strategy, and growth consulting, using a data-driven approach to drive customer acquisition and maximize ROI, primarily through paid social, paid search, and conversion rate optimization. Common Thread Collective was founded in 2012 and is based in Santa Ana, California.

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Buyer(S) 1

Buyer

Acacia Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2016
Size Small
Type Sector Focused
DESCRIPTION

The Acacia Group is a private equity firm that looks to acquire and invest in technology and services companies. The Acacia Group is headquartered in Fulton, Maryland.

DEAL STATS #
Overall 9 of 9
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 8 of 8
State: California M&A 2 of 2
Country: United States M&A 9 of 9
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-13 Connor

San Francisco, California, United States

Connor help companies maximize profitability and manage compliance, business and 3rd party risk by offering specialized royalty and software license compliance and advisory solutions. Connor was founded in 2009 and is based in San Francisco, California.

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