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Investment Summary

ABRY Partners Invests In What If Media Group

On April 26, 2022, private equity firm ABRY Partners invested in marketing company What If Media Group

Investment Highlights
  • This is ABRY Partners’ 7th transaction in the Marketing sector.
  • This is ABRY Partners’ 136th transaction in the United States.
  • This is ABRY Partners’ 11th transaction in New Jersey.

Investment Summary
Date 2022-04-26
Target What If Media Group
Sector Marketing
Investor(s) ABRY Partners
Deal Type Growth Capital
Advisor(s) Canaccord Genuity (Financial)

Target

What If Media Group

Fort Lee, New Jersey, United States
What If Media Group is an award-winning performance marketing company that enables the world’s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest performing marketing campaigns for its clients. What If Media Group was founded in 2012 and is based in Fort Lee, New Jersey.

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Investor(S) 1

Investor

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 160 of 175
Sector: Marketing M&A 7 of 7
Type: Growth Capital M&A Deals 38 of 48
State: New Jersey M&A 11 of 11
Country: United States M&A 136 of 145
Year: 2022 M&A 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-13 Inoapps

Aberdeen, United Kingdom

Inoapps is a provider of consulting, implementation and hosting, and managed services for Oracle applications, technology, and hardware. Inoapps was founded in 2006 and is based in Aberdeen, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-11 USEReady

New York, New York, United States

USEReady is a strategic data and analytics partner with tools and capabilities to transform large enterprise data and analytics strategy. With practices built around visual analytics, cloud data, AI ML and engineering services. USEReady provides end-to-end solutions that help customers navigate complex challenges such as legacy modernization, data monetization, data governance and security along with migration from on-prem to cloud. USEReady was founded in 2011 and is based in New York.

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