Investment Summary

ABRY Partners Invests In Edisen

On September 23, 2020, private equity firm ABRY Partners invested in marketing company Edisen

Investment Highlights
  • This is ABRY Partners’ 5th transaction in the Marketing sector.
  • This is ABRY Partners’ 3rd transaction in Sweden.

Investment Summary
Date 2020-09-23
Target Edisen
Sector Marketing
Investor(s) ABRY Partners
Deal Type Growth Capital

Target

Edisen

Stockholm, Sweden
Edisen is a service provider to multinational advertisers, U.S. broadcasting companies, advertising agencies and content producers. The Company specializes in combining creativity and technology to help clients efficiently develop and deliver content globally. CVG has offices in 9 countries worldwide, employs more than 400 people and has a client presence spanning Europe, North America and the APAC region. Edisen is based in Stockholm, Sweden.

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Investor(S) 1

Investor

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 141 of 171
Sector (Marketing) 5 of 7
Type (Growth Capital) 30 of 44
Country (Sweden) 3 of 3
Year (2020) 6 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-27 Music Reports

Woodland Hills, California, United States

Music Reports is an independent provider of music rights data, administration, and management services. Music Reports was founded in 1995 and is based in Woodland Hills, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-21 Intellivo

Memphis, Tennessee, United States

Intellivo provides significant cost savings for its clients by recovering dollars through health plan subrogation and compensation recovery services. Intellivo was founded in 1999 and is based in Memphis, Tennessee.

Buy -
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