Growth Capital • Marketing

ABRY Partners Invests In CollegeDegrees.com

On January 1, 2011, private equity firm ABRY Partners invested in marketing company CollegeDegrees.com

Investment Context

This is ABRY Partners’ 2nd transaction in the Marketing sector.
This is ABRY Partners’ 57th transaction in the United States.
This is ABRY Partners’ 7th transaction in Texas.

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Investment Summary
Date	January 1, 2011
Target	CollegeDegrees.com
Sector	Marketing
Investor(s)	ABRY Partners
Deal Type	Growth Capital

Target Company

CollegeDegrees.com

Houston, Texas, United States

CMN is an online lead generation company focused on providing high quality, intent-driven leads to the education, telecom and insurance sectors. The Company generates leads through superior content and unique Search Engine Optimization capabilities.

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Investor Overview 1

Investor

ABRY Partners

Boston, Massachusetts, United States

Investor Investor

Category	Private Equity Firm
Founded	1989
PE ASSETS	12.8B USD
Size	Mega
Type	Sector Focused

DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.

Deal Context for Investor	#
Overall	65 of 175
Sector: Marketing	2 of 7
Type: Growth Capital	6 of 48
State: Texas	7 of 18
Country: United States	57 of 145
Year: 2011	2 of 11

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-01-01	VerticalScope Toronto, Ontario, Canada VerticalScope is a technology company that has built and operates a cloud-based digital platform for online enthusiast communities in high-consumer spending categories. It enables people with common interests to connect, explore their passions, and share knowledge about the things they love. VerticalScope was founded in 1999 and is based in Toronto, Ontario.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-01-01

VerticalScope

Toronto, Ontario, Canada

VerticalScope is a technology company that has built and operates a cloud-based digital platform for online enthusiast communities in high-consumer spending categories. It enables people with common interests to connect, explore their passions, and share knowledge about the things they love. VerticalScope was founded in 1999 and is based in Toronto, Ontario.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-01-05	Trover Solutions Louisville, Kentucky, United States Trover Solutions, Inc. is a independent provider of comprehensive cost containment services and software to the private healthcare payor and property and casualty industries. integrated systems and processes.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-01-05

Trover Solutions

Louisville, Kentucky, United States

Trover Solutions, Inc. is a independent provider of comprehensive cost containment services and software to the private healthcare payor and property and casualty industries. integrated systems and processes.

Buy

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