Investment Summary

ABRY Partners Invests In AdSwerve

On August 15, 2018, private equity firm ABRY Partners invested in digital media company AdSwerve

Investment Highlights
  • This is ABRY Partners’ 1st transaction in the Digital Media sector.
  • This is ABRY Partners’ 107th transaction in the United States.
  • This is ABRY Partners’ 7th transaction in Colorado.

Investment Summary

Date 2018-08-15
Target AdSwerve
Sector Digital Media
Investor(s) ABRY Partners
Deal Type Acquisition Financing

Target

AdSwerve

Denver, Colorado, United States
AdSwerve is a technology solutions provider for online advertisers and marketers. As a Google Marketing Platform partner, AdSwerve provides implementation, technical training, support and strategic consulting for Google’s advertising technology products to companies and agencies marketing online. AdSwerve was founded in 2009 and is based in Denver, Colorado.

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Investor(S) 1

Investor

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.


DEAL STATS #
Overall 122 of 175
Sector: Digital Media M&A 1 of 2
Type: Acquisition Financing M&A Deals 2 of 2
State: Colorado M&A 7 of 7
Country: United States M&A 107 of 145
Year: 2018 M&A 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-16 Basefarm AS

Oslo, Norway

Basefarm AS is a provider of operational services to businesses that use the internet as an important customer channel. Basefarm specialises in operating internet services with high levels of traffic and complexity, such as portals, web newspapers, streaming services, search services and online shopping solutions. Basefarm AS was founded in 2000 and is based in Oslo, Norway.

Sell €350M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-05 Identity Digital

Bellevue, Washington, United States

Identity Digital is a domain name registry offering new domain names in multiple languages and character sets. Identity Digital simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market, and own their digital identities. Identity Digital was founded in 2010 and is based in Bellevue, Washington.

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