Add-on Acquisition • Consumer Products

Abion Acquires Inbrand

On November 7, 2022, Abion acquired consumer products company Inbrand

Acquisition Context

This is Abion’s 1st transaction in the Consumer Products sector.
This is Abion’s 1st transaction in Brazil.

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M&A Deal Summary
Date	November 7, 2022
Target	Inbrand
Sector	Consumer Products
Buyer(s)	Abion
Deal Type	Add-on Acquisition

Target Company

Inbrand

Sao Paulo, Brazil

Inbrand is a platform for managing and consolidating lifestyle and fashion brands. The company is focused on the acquisition, development, and professionalized and efficient management of renowned premium brands with the potential for high returns, innovation, ample distribution, and visibility in Brazil. Inbrand was formed in 2008 and is based in Sao Paulo, Brazil.

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Buyer Overview 1

Buyer

Abion

Gothenburg, Sweden

Category	Company
Founded	1994
Sector	Business Services
Revenue	100M SEK (2014)

DESCRIPTION

Abion is a provider of IP management and brand protection that operates a ‘one-stop-shop’, tech-enabled brand protection platform, delivering vital IP solutions across domain management, trademark management, and web security. Abion was established in 1994 and is based in Gothenburg, Sweden.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 2
Country: Brazil	1 of 1
Year: 2022	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-02-21	BrandIT Zürich, Switzerland BrandIT is a provider of domain name registration, online brand protection and enforcement services. BrandIT was founded in 2011 and is based in Zurich, Switzerland.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2023-02-21

BrandIT

Zürich, Switzerland

BrandIT is a provider of domain name registration, online brand protection and enforcement services. BrandIT was founded in 2011 and is based in Zurich, Switzerland.

Buy

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