M&A Deal Summary

Aberdeen Group Acquires The Big Willow

On December 6, 2018, Aberdeen Group acquired marketing company The Big Willow

Acquisition Highlights
  • This is Aberdeen Group’s 1st transaction in the Marketing sector.
  • This is Aberdeen Group’s 2nd transaction in the United States.
  • This is Aberdeen Group’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2018-12-06
Target The Big Willow
Sector Marketing
Buyer(s) Aberdeen Group
Deal Type Add-on Acquisition

Target

The Big Willow

Wilton, Connecticut, United States
The Big Willow, Inc. is a provider in buyer intent data science and intent-targeted digital advertising. The Big Willow, Inc. was founded in 2013 and is based in Wilton, Connecticut.

Search 200,500 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Aberdeen Group

Boston, Massachusetts, United States
Category Company
Founded 1988
Sector Marketing
DESCRIPTION

Aberdeen Group, Inc. is a provider of research and content marketing solutions that technology industry marketers leverage to provide thought leadership and to drive demand with their target customers. Aberdeen Group was founded in 1988 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 2 of 2
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-14 Harte-Hanks Market Intelligence

San Diego, California, United States

Harte-Hanks Market Intelligence, Inc. is a provider of IT services for data to drive marketing and sales.

Buy -
Mergr

Product

Company

Legal