Add-on Acquisition • Software

AB Tasty Acquires Epoq

On October 5, 2022, AB Tasty acquired software company Epoq

Acquisition Context

This is AB Tasty’s 1st transaction in the Software sector.
This is AB Tasty’s 1st transaction in Germany.

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M&A Deal Summary
Date	October 5, 2022
Target	Epoq
Sector	Software
Buyer(s)	AB Tasty
Deal Type	Add-on Acquisition

Target Company

Epoq

Ettlingen, Germany

Epoq provides a software suite for digital commerce personalization. With modular, customized services based on AI, Epoq creates unique shopping experiences along the customer journey. Epoq is based in Ettlingen, Germany.

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Buyer Overview 1

Buyer

AB Tasty

Paris, Florida, United States

Category	Company
Founded	2013
Sector	Software

DESCRIPTION

AB Tasty is a global experience optimization company providing experimentation, personalization, and feature management solutions enabling companies to validate ideas while maximizing impact, minimizing risk, and accelerating time to market. AB Tasty was founded in 2013 and is based in Paris, France.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Germany	1 of 1
Year: 2022	1 of 1

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