M&A Deal Summary

6sense Acquires Granite Media

On June 9, 2022, 6sense acquired marketing company Granite Media

Acquisition Highlights
  • This is 6sense’s 1st transaction in the Marketing sector.
  • This is 6sense’s 4th transaction in the United States.
  • This is 6sense’s 4th transaction in California.

M&A Deal Summary

Date 2022-06-09
Target Granite Media
Sector Marketing
Buyer(s) 6sense
Deal Type Add-on Acquisition

Target

Granite Media

San Francisco, California, United States
Granite Media is a provider of omnichannel advertising solutions by focuses on a deeply passionate pursuit of product innovation and excellence. Granite Media was formed in 2017 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

6sense

San Francisco, California, United States

Category Company
Founded 2013
Sector Information Technology
DESCRIPTION

is a Demand Orchestration Platform for ABM built with industry leading AI and machine learning capabilities to help B2B companies generate more highly qualified pipeline. Aimed in particular at companies activating an account-based strategy, the Platform uses market leading AI to connect a vast array of behavioral buying signals across every channel, across different devices, and across multiple individuals - uncovering where accounts are in the buying journey, accelerating account engagement through orchestration workflows and ABM campaign execution, and capturing revenue by extending account insights to sales teams. Enterprises of all sizes like Dell, Box, Cisco, NetSuite, Netapp, Centrify, Qlik, and RSA use 6sense to support their ABM strategy and drive pipeline growth.


DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
State: California M&A 4 of 4
Country: United States M&A 4 of 4
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-05 Slintel

Fremont, California, United States

Slintel is a provider of business-driven technographic data, buyer and market insights, and modern business contact data. Slintel was founded in 2016 and is based in Fremont, California.

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