Growth Capital • Food

4x4 Capital Invests In Yelloh

On February 28, 2023, private equity firm 4x4 Capital invested in food company Yelloh

Investment Context

This is 4x4 Capital’s 1st transaction in the Food sector.
This is 4x4 Capital’s 2nd transaction in the United States.
This is 4x4 Capital’s 1st transaction in Minnesota.

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Investment Summary
Date	February 28, 2023
Target	Yelloh
Sector	Food
Investor(s)	4x4 Capital
Deal Type	Growth Capital
Advisor(s)	Canaccord Genuity BDT & MSD Partners (Financial) Faegre Drinker Biddle & Reath (Legal)

Target Company

Yelloh

Marshall, Minnesota, United States

Yelloh is a direct-to-consumer frozen food delivery company that provides customers with frozen foods for every mealtime occasion, including premium meats, poultry, and seafood; a variety of side dishes and appetizers; breakfast items; pizzas; ice cream, desserts, and more. Yelloh was formed in 1952 and is based in Marshall, Minnesota.

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Investor Overview 1

Investor

4x4 Capital

Investor Investor

Category	Private Equity Firm
Founded	2018
Size	Small
Type	Sector Focused

DESCRIPTION

4x4 Capital is an operational private investment firm focused on middle-market companies in the consumer and services sectors. 4x4 Capital was established in 2018 and is headquartered in New York City.

Deal Context for Investor	#
Overall	2 of 2
Sector: Food	1 of 1
Type: Growth Capital	1 of 1
State: Minnesota	1 of 1
Country: United States	2 of 2
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-10-04	1440 Foods New York, New York, United States 1440 Foods is a functional snacking and active lifestyle platform with 4 brands: Pure Protein, Met RX, Body Fortress, and Balance Bar. The Company sells protein bars, protein powders, ready-to-drink protein shakes, and protein salty snacks. 1440 Foods is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-10-04

1440 Foods

New York, New York, United States

1440 Foods is a functional snacking and active lifestyle platform with 4 brands: Pure Protein, Met RX, Body Fortress, and Balance Bar. The Company sells protein bars, protein powders, ready-to-drink protein shakes, and protein salty snacks. 1440 Foods is based in New York City.

Buy

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