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  6. 4x4 Capital Invests In Yelloh

Investment Summary

4x4 Capital Invests In Yelloh

On February 28, 2023, private equity firm 4x4 Capital invested in food company Yelloh

Investment Highlights
  • This is 4x4 Capital’s 1st transaction in the Food sector.
  • This is 4x4 Capital’s 2nd transaction in the United States.
  • This is 4x4 Capital’s 1st transaction in Minnesota.

Investment Summary
Date 2023-02-28
Target Yelloh
Sector Food
Investor(s) 4x4 Capital
Deal Type Growth Capital
Advisor(s) Canaccord Genuity
BDT & MSD Partners (Financial)
Faegre Drinker Biddle & Reath (Legal)

Target

Yelloh

Marshall, Minnesota, United States
Yelloh is a direct-to-consumer frozen food delivery company that provides customers with frozen foods for every mealtime occasion, including premium meats, poultry, and seafood; a variety of side dishes and appetizers; breakfast items; pizzas; ice cream, desserts, and more. Yelloh was formed in 1952 and is based in Marshall, Minnesota.

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Investor(S) 1

Investor

4x4 Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2018
Size Small
Type Sector Focused
DESCRIPTION

4x4 Capital is an operational private investment firm focused on middle-market companies in the consumer and services sectors. 4x4 Capital was established in 2018 and is headquartered in New York City.

DEAL STATS #
Overall 2 of 2
Sector: Food M&A 1 of 1
Type: Growth Capital M&A Deals 1 of 1
State: Minnesota M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-04 1440 Foods

New York, New York, United States

1440 Foods is a functional snacking and active lifestyle platform with 4 brands: Pure Protein, Met RX, Body Fortress, and Balance Bar. The Company sells protein bars, protein powders, ready-to-drink protein shakes, and protein salty snacks. 1440 Foods is based in New York City.

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Company

Legal