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  6. 4x4 Capital Invests In Yelloh

Investment Summary

4x4 Capital Invests In Yelloh

On February 28, 2023, private equity firm 4x4 Capital invested in food company Yelloh

Investment Highlights
  • This is 4x4 Capital’s 1st transaction in the Food sector.
  • This is 4x4 Capital’s 2nd transaction in the United States.
  • This is 4x4 Capital’s 1st transaction in Minnesota.

Investment Summary
Date 2023-02-28
Target Yelloh
Sector Food
Investor(s) 4x4 Capital
Deal Type Growth Capital
Advisor(s) Canaccord Genuity
BDT & MSD Partners (Financial)
Faegre Drinker Biddle & Reath (Legal)

Target

Yelloh

Marshall, Minnesota, United States
Yelloh is a direct-to-consumer frozen food delivery company that provides customers with frozen foods for every mealtime occasion, including premium meats, poultry, and seafood; a variety of side dishes and appetizers; breakfast items; pizzas; ice cream, desserts, and more. Yelloh was formed in 1952 and is based in Marshall, Minnesota.

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Investor(S) 1

Investor

4x4 Capital

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2018
Size Small
Type Sector Focused
DESCRIPTION

4x4 Capital is an operational private investment firm focused on middle-market companies in the consumer and services sectors. 4x4 Capital was established in 2018 and is headquartered in New York City.

DEAL STATS #
Overall 2 of 2
Sector (Food) 1 of 1
Type (Growth Capital) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-04 1440 Foods

New York, New York, United States

1440 Foods is a functional snacking and active lifestyle platform with 4 brands: Pure Protein, Met RX, Body Fortress, and Balance Bar. The Company sells protein bars, protein powders, ready-to-drink protein shakes, and protein salty snacks. 1440 Foods is based in New York City.

Buy -
Mergr

Product

Company

Legal