M&A Deal Summary

4media Group Acquires News Generation

On May 4, 2020, 4media Group acquired marketing company News Generation

Acquisition Highlights
  • This is 4media Group’s 1st transaction in the Marketing sector.
  • This is 4media Group’s 1st transaction in the United States.
  • This is 4media Group’s 1st transaction in Maryland.

M&A Deal Summary
Date 2020-05-04
Target News Generation
Sector Marketing
Buyer(s) 4media Group
Deal Type Add-on Acquisition

Target

News Generation

Bethesda, Maryland, United States
News Generation, Inc. is an issue-driven media relations services company specializing in using broadcast media techniques from satellite media tours and radio media tours to audio bite lines and public service announcements to earn media placements for associations, non-profits, government agencies, and clients of public relations firms. News Generation was formed in 1997 and is based in Bethesda, Maryland.

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Buyer(S) 1

Buyer

4media Group

Bentonville, Arkansas, United States
Category Company
Founded 2008
Sector Marketing
DESCRIPTION

4media Group, Inc. is an integrated communications group specializing in market research, digital, broadcast, and public relations. Services they deliver include qualitative and quantitative research, online polling,?PR surveys, focus groups, social and influencer engagements, native advertising, satellite media tours, radio media tours, video production, news distribution, public service announcements, and public relations. 4media group’s global headquarters are located in?London, England, and U.S. headquarters are located in?Bentonville, Arkansas?with remote offices covering?New York City,?Los Angeles,?Chicago,?Atlanta,?Orlando?, and?Washington DC.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Maryland) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Mergr

Product

Company

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